Wine: Girl power

Those for whom every day is Valentine's Day may be interested in a new range of wines aimed at women developed by a French wine merchant. WineSight has selected about 30 French wines under the label Sublimelle, "parce que la femme est Sublimelle". It boasts "no need for images of lingerie", so the fact that a French lingerie label of the same name adorns such fine brands as Forplay (sic) and Leg Avenue, is presumably a coincidence. Selected by a man, Fr�d�ric Auriol, the range (available at www.chateauselect. co.uk) offers wines for a variety of occasions, "whether it is a girls' night out, an individual tasting, a romantic dinner, after love-making, or a business success".

Young women embarking on drinking wine are particularly susceptible to the blandishments of marketing speak, as I have found from the sessions I teach 18-year-olds in schools on the Leiths course.

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