By next summer it is hoped there will be a defined network of farmers' markets and new ways of attracting more tourists and locals to them.
The region from Colac to the South Australian border and extending north to the Hamilton district has experienced a boom in new food growers in the past decade.
New local produce includes wine, cheese, olives, biscuits, bread, smoked eel and trout, chocolates and vegetables.
However, it is generally felt the Western Victorian region lacks the marketing profile of other parts of the State.
A Great South Coast Food and Wine Group established three years ago as a representative organisation will undertake a marketing study using $16,000 from the Government.
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