Wine appears on the web in many guises, the most obvious being the recent explosion in bottles available to buy over the internet. From the virtual cellar doors of many wineries and the websites of a growing number of wine retailers, to 100 per cent online wine enterprises: wine is increasingly just a mouse click away.
One of the most intriguing developments, which frequently falls under the radar of mainstream media, is the rise of the wine blog. The US is awash with geeks keen to share their vinous finds and bicker about wine online; the UK has some serious bloggers such as the Wine Anorak, whose independent website launched him as one of the country's major wine columnists; and here in New Zealand the ranks of wine bloggers are slowly starting to swell.
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